What are Collisions Costing You (And Your Customers)?

Car wash pileups impact far more than direct collision costs. Here's a look at how pileups effect a typical operation. Enter your information to see the how collisions impact your business.

Volume

Site name
Vehicles washed per year
vehicles
 
per car
total dollars
vehicles
AVG cars per hour
cars
Peak cars per hour
cars

Site information

Peak production hours per day
hours
Annual collision insurance premium
dollars
Daily hours of operation
hours
AVG sale amount
dollars

Labor

Time staff spends monitoring tunnel
Weekly hours
AVG manager hourly wage
dollars per hour
AVG attendant hourly wage
dollars per hour
AVG manager hours per collision
hours

Collision stats

AVG vehicles involved in collision
vehicles
Frequency customer insurance pays
percent

Annual impact

Collision cost Reflects the total of all repair costs that were paid by the operator and the customer either directly or through their insurance.
$ 30,000
dollars
Vehicles damaged Derived from the total repair costs, average cost per bumper and the average number of vehicles in each collision.
15
vehicles
Customers lost Reflects the 91% likelihood that anyone experiencing a bad customer experience will not return as a customer. It also assumes that each customer only represents 1 vehicle.
14
customers
Word of mouth person to person The average American will verbally tell 16 people about their negative experience. This number represents the driver of each vehicle involved in a collision telling 16 people.
240
people
Word of mouth social media 53% of consumers who suffer a bad experience will post on their social media account about it. This number represents the 53% drivers posting on social media and each post being seen by 30 people.
239
people
Word of mouth impact total The total number of people who will become aware of collisions in your tunnel over the year. This is the sum of person-to-person and social media values below.
479
people
Bumpers involved Based on the total collision repair costs and your average cost per bumper.
30
bumpers
Word of mouth financial impact The buying power of those consumers who learned about a collision at your car wash over the last year. This figure is derived from the assumption that if they chose to be your customer they could have purchased 4.8 washes at your average sales price in one year. Note this is not a direct lost, just an effected market.
$ 22,968
dollars
Customers impacted The figure represents the number of cars in the tunnel, or queue, that could have been impacted by extended wait times.
53
customers

Customer cost

Customer repair cost Based on your collision repair costs and your estimate of the frequency a customer has to assume responsibility for the damages
$ 24,000
dollars

Operator cost

Operator repair cost Your hard cost of repairs as determined by your costing method, volume, collision stats and average repair costs.
$ 4,800
dollars
Lost customer revenue Based on your annual revenue per customer and the likely number of customers lost due to their collision experience.
$ 655
dollars
Manager time Cost of total time spent by managers handling claims for collision damage.
$ 573
dollars
Attendent time Your payroll cost of staffing the tunnel to watch for collisions.
$ 4,680
dollars
10% insurance premium decrease Based on inquiries with national insurance agencies, an operator would likely qualify for a 10% or greater discount on their premium as a result of NoPileups installation.
$ 80
dollars
Lost production time Cost of tunnel downtime resulting from delays clearing the vehicles out of the tunnel.
$ 525
dollars

Increased revenue

5% Peak volume increase Based on early adopter feedback they have been able to increase their peak production volume by 15% over their historical averages.
$ 43,680
dollars

Return on Nopileups system

Sample Site ROI

Customer savings
$ 24,000
dollars
Brand value
$ 22,968
dollars
Operator savings
$ 11,314
dollars
Operator gains
$ 43,680
dollars
Annual financial return
$ 101,962
dollars

Statistics used in calculations

1,000 Average repair cost per bumper in a collision. (source: Professional Carwashing & Detailing Magazine)

91% Customers who will never come back after a bad experience. (source: “Understanding Customers” by Ruby Newell-Legner)

16 Americans tell an average of 16 people about poor experiences through direct word of mouth. (source: American Express Survey, 2011)

53% Consumers who suffer a bad experience will share 53% of their bad experience on social media. (source: American Express Global Customer Service Barometer)

30 The average Facebook post is read by 45 users. (source: Facebook)

4.8 Average number of car washes per person in the United States (source: USA Today)

5 Minutes required to assist and clear a vehicle involved in a collision (source: Individual Operator Estimate)

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